Meaningful product analytics plans for product builders.
Don't want to track everything, or spend hours on a tracking spreadsheet? InsightSpec turns your goals and feature spec into a tracking plan of key events people actually understand, ready for your AI building tool and Mixpanel.
Help new users create a project and invite their team.
| Event name | Goal | Properties |
|---|---|---|
| Completed Sign Up | Acquisition | signup_method: "email" |
| Created Project | Activation | project_type: "team" |
| Invited Teammate | Engagement | invite_source: "link" |
A goal behind every event. Not every click.
Set Your Product Goals
Share your overall business and product goals - how you envision customers to use your software.
Share Your Feature Spec
Share your current list of product features. We can also give you the prompt to generate one with your AI tool.
🪄 Create Tracking Plan
InsightSpec now matches your product goals automatically to specific customer analytics events in your application.
Implement InsightSpec
Hand clear md instructions to your AI building tool (Lovable, Bolt, Cursor, Claude Code) and import into your Lexicon.
If you use 
Mixpanel, we link straight with your Lexicon.
Track less, but better.
I'm a product executive, startup advisor and founder with 17+ years of experience leading FinTech and marketplace products.
For many years, I created manual analytics tracking plans in spreadsheets - and packaged that process into my tracking plan template.
Now I want to help product builders - especially the ones building software for the first time with AI - create better and faster analytics tracking plans with InsightSpec.
I have written guest articles for Mixpanel on predicting retention and for Amplitude on product metric pitfalls, and am the Author of The Insights Driven Product Manager - recognized by Mind the Product as a top resource.
Auto-tagging tracks everything. Not what really matters.
- So far the options were to auto-tag and track everything (seriously no one wants 200 different events to make sense of 😭), or spending hours manually creating a spreadsheet with your key events to hand to development.
Creating your plan with InsightSpec helps you map your revenue goals to key events such acquisition, activation, engagement and retention - rather than just randomly tracking everything. - InsightSpec then also creates event names following best practises people actually understand:
Completed Sign Up, notsignup_btn_click, with properties that make sense. Funnels are automatically detected to measure conversions at every step, with a completion event per flow. - Once you created your tracking plan, you can give clear instructions via md files to your AI building tool of choice (Lovable, Bolt, Cursor, Claude Code), as well as import into your Mixpanel Lexicon.